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When you’re making clothes for real guys, you want to model them on real guys, right? In which case, there’s really no better man to shoot them than Scott Schuman, better known to millions of American GQ readers as The Sartorialist. In case you’ve been living in the middle of a fashion desert (not hard, perhaps, in this vast land), Schuman’s schtick is finding guys on the streets and snapping them in their own stylish gear. He then publishes the shots in US GQ and on his website (thesartorialist.blogspot.com).

For the launch of the Saba Denim collection, he’s applied his fashion-conscious eye to the streets and laneways of Melbourne, the label’s hometown, where there’s no shortage of real guys with real style. The only difference here is that he’s teamed their own gear with Saba jeans, creating looks that range from quirkily cool to suavely sophisticated.

At Saba Denim, the white jean is definitely making a comeback in 2009, accompanying the staple black, black and black. Nothing too risky in terms of cut and finish, but like a lot of ranges, this one is going back to basics, priced affordably and minimally branded to slip into the rest of your wardrobe

Who for: Stylemeisters unafraid to mix chain store with designer.

Where for: The street. Where else?

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